Positive Biz Strategies was founded on a simple observation: too many talented entrepreneurs struggle not because they lack skill, but because they lack the right strategic guidance at the right time. Our founder, after spending over a decade building and advising businesses across retail, technology and professional services, recognised that the gap between where business owners were and where they wanted to be could almost always be bridged with the right coaching relationship.
What began as informal mentoring sessions with a handful of local business owners in Victoria quickly evolved into a structured coaching practice. Word spread, and soon we were working with entrepreneurs across Australia — from sole traders finding their footing to established companies preparing for their next phase of growth.
Today, Positive Biz Strategies is a dedicated Business Coaching firm with a team of experienced coaches, a proven methodology and a track record of measurable client outcomes. We remain fiercely committed to the principle that started it all: every business owner deserves a coach who genuinely cares about their success and has the expertise to help them achieve it.
These values guide every coaching engagement, every conversation and every decision we make as a firm.
We tell you what you need to hear, not just what you want to hear. Honest, evidence-based guidance is the foundation of everything we do. Trust is earned through transparency and follow-through.
Goals without accountability are just wishes. We hold you to the commitments you make — and we hold ourselves to the same standard. Progress is tracked, measured and celebrated at every step.
We are not external consultants who hand over a report and walk away. We are in the trenches with you — thinking through problems, testing solutions and adjusting course as your business evolves.
Our coaches bring diverse industry experience and a shared passion for helping business owners succeed. Every member of the team has built or led businesses themselves, so our advice comes from real-world experience, not textbooks.
Founder and lead coach
With over 15 years of experience across retail, hospitality and professional services, Rachel founded Positive Biz Strategies to bridge the gap between ambition and execution. She specialises in strategic planning, revenue growth and leadership development for SME owners.
Senior business coach
Daniel brings a decade of experience in technology startups and scale-up environments. He helps clients build scalable operations, optimise their sales pipelines and develop high-performing teams. His analytical approach ensures every strategy is grounded in data.
Leadership and mindset coach
Margaret is a certified executive coach with deep expertise in emotional intelligence, organisational culture and change management. She works with business owners who want to lead with greater clarity, empathy and resilience, particularly during periods of rapid growth or transition.
From humble beginnings to a trusted coaching practice, here are some milestones that have shaped who we are today.
Rachel Whitmore begins informal mentoring sessions with local business owners in North Imogen, Victoria. The demand for structured coaching quickly becomes clear, and the idea for a dedicated practice takes shape.
The firm is officially established with a focus on strategic planning and growth coaching for small businesses. Daniel Keane joins as the second coach, bringing technology sector expertise to the team.
In response to global changes, we launch our full virtual coaching platform, enabling us to serve clients across Australia and beyond. Client satisfaction scores remain above 95% throughout the transition.
Margaret Lau joins the practice, adding executive coaching and mindset development to our service offering. We surpass 200 completed coaching engagements.
Positive Biz Strategies is recognised as one of Victoria's top-rated business coaching firms. We launch our group coaching program and continue to invest in research-backed methodologies.